Insights and updates.
Everyone at ²ÝÝ®ÊÓƵÔÚÏß spends a lot of time exploring, tinkering, and forging. So when we find something useful, we like to share it if we can.
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Digital Copies, Digital Twins & Digital Simulations: What’s the Difference, and Why It Matters
Digital copies, simulations, and digital twins may sound similar, but they serve very different purposes. In this article, Sam Birley, Technical Director at ²ÝÝ®ÊÓƵÔÚÏß, breaks down what each term really means — and why understanding the difference is key to building smarter, more connected digital experiences.
Smarter Live Event Production Through The Use Of Digital Twins
Smarter live event production starts with smarter planning. Using OKO, our suite of digital twin tools, we orchestrated a groundbreaking cross-reality concert in Times Square—without a single live rehearsal. From previsualizing stage layouts to synchronizing 48 independent screens, OKO streamlined every aspect of production, enabling real-time collaboration and seamless execution. Read how our technology is transforming live events.
From pages to spaces: the internet's evolution and a new era of interoperability
In this article, Director of Technology Sam Birley, delves into the evolution of the internet and how ²ÝÝ®ÊÓƵÔÚÏß’ Connected Spaces Platform (CSP) and OKO are shaping its future.